donate the difference, be divergent

For Ala Guizzi, Christmas has always been a time to offer its resources to a cause which, in our case, aims to save children's lives. For many years, Ala Guizzi has been supporting the fight against neuroblastoma and paediatric solid tumours through research projects aimed at identifying new therapies and personalised treatments. On this page of the Italian Associazione Italiana per la Lotta al Neuroblastoma, you can find options to choose “your magical Christmas”.

And then, this year, we want to double down. At the beginning of 2025, we approached the Cooperativa Sociale I Lari, which embraces diversity to unite, accepting mental and behavioral characteristics that are atypical of "normality," and supporting families with tools that, for young people, mean inclusiveness and sharing, both among peers and with society. Sometimes, in our daily lives, we have little time to dedicate to others. Choosing to support a charity means valuing what you believe in. Beyond business results. By engaging people who can see how constructive it’s to use their hearts to learn and embrace issues that have never touched their lives. It means giving awareness. Simply this. Anyone who wishes to support "everyone's abilities" can choose from the online store. Warmest wishes for a Merry Christmas to all.